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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Testimonials

Read what our clients have to say about working with us.

"Leisa and Matt Erickson were fabulous to work with during our entire home-buying experience—looking at prospective homes, making offers, providing feedback on inspections, overseeing repairs before closing, at the closing, providing vendor lists, community resources, etc. They did it all for us and are lovely people in addition to being smart and talented!"
"Leisa and Matt Erickson were fabulous to work with during our entire home-buying experience—looking at prospective homes, making offers, providing feedback on inspections, overseeing repairs before closing, at the closing, providing vendor lists, community resources, etc. They did it all for us and are lovely people in addition to being smart and talented!"
Buyer & Seller
"If you are in the market to buy or sell a home, I cannot recommend Leisa and Matt Erickson enough. They were incredibly helpful throughout all stages of the buying and selling process. With a baby on the way and a need for a bigger home (quickly), we couldn’t have made a better decision on our realtors. I’ll start with the buying process. Matt listened to what we were looking for and took into consideration all our needs/wants. He showed us several homes to help us find the perfect place for our growing family. Matt was incredibly responsive, flexible with our schedule, and even brought his assistant on occasion to help watch our toddler as we looked at places. He helped us navigate one of the biggest decisions my wife and I have made—where we will raise our family. All while making the experience an enjoyable one. As for the selling side of the transaction, we could not have been in better hands. From the start, I had nothing but confidence that such an important endeavor was being handled by a true professional. Leisa knows her stuff, and she coached us on ways that we could sell our home quickly and where to get the most value on home improvements. From the guidance on improvements, recommendations on contractors, and keeping us in the loop as we progressed towards the sale, Leisa was an excellent partner. Most importantly, our house sold in the first week on the market for more money than we asked. I could not be more pleased with how well everything went on both the buying and selling of our homes. Matt and Leisa were understanding of our need for speed, never ceased to go above and beyond, and were patient as we found the right place. In fact, we managed to sell our home and buy a new one all within 12 weeks of calling them. I encourage you to choose Leisa and Matt Erickson as your realtors—they will take great care of you."
"If you are in the market to buy or sell a home, I cannot recommend Leisa and Matt Erickson enough. They were incredibly helpful throughout all stages of the buying and selling process. With a baby on the way and a need for a bigger home (quickly), we couldn’t have made a better decision on our realtors. I’ll start with the buying process. Matt listened to what we were looking for and took into consideration all our needs/wants. He showed us several homes to help us find the perfect place for our growing family. Matt was incredibly responsive, flexible with our schedule, and even brought his assistant on occasion to help watch our toddler as we looked at places. He helped us navigate one of the biggest decisions my wife and I have made—where we will raise our family. All while making the experience an enjoyable one. As for the selling side of the transaction, we could not have been in better hands. From the start, I had nothing but confidence that such an important endeavor was being handled by a true professional. Leisa knows her stuff, and she coached us on ways that we could sell our home quickly and where to get the most value on home improvements. From the guidance on improvements, recommendations on contractors, and keeping us in the loop as we progressed towards the sale, Leisa was an excellent partner. Most importantly, our house sold in the first week on the market for more money than we asked. I could not be more pleased with how well everything went on both the buying and selling of our homes. Matt and Leisa were understanding of our need for speed, never ceased to go above and beyond, and were patient as we found the right place. In fact, we managed to sell our home and buy a new one all within 12 weeks of calling them. I encourage you to choose Leisa and Matt Erickson as your realtors—they will take great care of you."
Buyer & Seller
"Leisa Erickson and her team are the best real estate team that I have ever worked with. Their responsiveness is excellent, and they helped us get top dollar for our place with their series of open houses and marketing."
"Leisa Erickson and her team are the best real estate team that I have ever worked with. Their responsiveness is excellent, and they helped us get top dollar for our place with their series of open houses and marketing."
Seller
"We couldn't be more thrilled with how Leisa and Matt helped us find our dream home and worked so hard to ensure we got the best price for our townhome. This was our first time selling a home, and Leisa and her wonderful team of professionals helped us through the entire process, from making our home stand out to producing a steady flow of traffic to see it. They even timed placing our home on the market perfectly so that we had only a week between the sale of our current home and the close on our new home. We would definitely recommend Leisa and team to anyone looking to buy or sell a home. Thank you, Leisa, for everything you did for us."
"We couldn't be more thrilled with how Leisa and Matt helped us find our dream home and worked so hard to ensure we got the best price for our townhome. This was our first time selling a home, and Leisa and her wonderful team of professionals helped us through the entire process, from making our home stand out to producing a steady flow of traffic to see it. They even timed placing our home on the market perfectly so that we had only a week between the sale of our current home and the close on our new home. We would definitely recommend Leisa and team to anyone looking to buy or sell a home. Thank you, Leisa, for everything you did for us."
Joey & John M.
"It was great working with Leisa. She and her team were able to answer any questions I had through the process, helped with staging, kept me up to date with leads and showings, and helped me better understand the closing process. She is straightforward and makes sure the job gets done."
"It was great working with Leisa. She and her team were able to answer any questions I had through the process, helped with staging, kept me up to date with leads and showings, and helped me better understand the closing process. She is straightforward and makes sure the job gets done."
Andrew G.
"We met Leisa at an open house a year ago, and when we decided to list our home, we contacted her. Her staff was responsive to all questions, and they conducted several open houses before our home sold. In the meantime, I found another home online that we purchased with this office's help. I would recommend Leisa to anyone in the St. Pete area looking for a professional real estate agent."
"We met Leisa at an open house a year ago, and when we decided to list our home, we contacted her. Her staff was responsive to all questions, and they conducted several open houses before our home sold. In the meantime, I found another home online that we purchased with this office's help. I would recommend Leisa to anyone in the St. Pete area looking for a professional real estate agent."
Buyer & Seller
"We worked with Leisa and her team on both buying and selling our home in St. Petersburg, FL. Through both transactions, Leisa and the team were exceptional. Leisa’s experience, awareness of the market, professionalism, and expertise within the St Petersburg area are why we chose Leisa for both the buy and sell transactions."
"We worked with Leisa and her team on both buying and selling our home in St. Petersburg, FL. Through both transactions, Leisa and the team were exceptional. Leisa’s experience, awareness of the market, professionalism, and expertise within the St Petersburg area are why we chose Leisa for both the buy and sell transactions."
Buyer & Seller
"Leisa Erickson made the process of selling our home straightforward and very successful. She and her team were professional and patient throughout. They were there not only to walk us through the complicated real estate maze step-by-step, but also to hand-hold us when we needed moral support. Selling a house can be difficult for a myriad of reasons, some technical, some emotional. Leisa and crew clearly understood how to address these challenges with experience and empathy. From our first meeting with Leisa to the day of Closing was a mere 80 days. It was an exhausting experience, but a profitable one. Leisa runs a tight ship; she’ll tell you what you need to do and how fast you need to do it for the optimal results. End result—we sold our home for $15,000 over the listing price. The time from the official listing to offers is four days! The bottom line of all of this is that you can’t go wrong by partnering with Leisa Erickson and her team. She is, and they are incredible! Sincerely, Ken and Laura Takakuwa, Saint Petersburg, Florida."
"Leisa Erickson made the process of selling our home straightforward and very successful. She and her team were professional and patient throughout. They were there not only to walk us through the complicated real estate maze step-by-step, but also to hand-hold us when we needed moral support. Selling a house can be difficult for a myriad of reasons, some technical, some emotional. Leisa and crew clearly understood how to address these challenges with experience and empathy. From our first meeting with Leisa to the day of Closing was a mere 80 days. It was an exhausting experience, but a profitable one. Leisa runs a tight ship; she’ll tell you what you need to do and how fast you need to do it for the optimal results. End result—we sold our home for $15,000 over the listing price. The time from the official listing to offers is four days! The bottom line of all of this is that you can’t go wrong by partnering with Leisa Erickson and her team. She is, and they are incredible! Sincerely, Ken and Laura Takakuwa, Saint Petersburg, Florida."
Kenneth T.
"This was my first time buying a house. Libby was absolutely amazing every step of the way. She was really great at being able to meet my needs for where I wanted to find a house, the price range, and even some specifics I needed for a potential home. I was able to find my home quickly, and she did such an amazing job helping every step of the way. I will always recommend anyone to Libby since she was truly amazing!"
"This was my first time buying a house. Libby was absolutely amazing every step of the way. She was really great at being able to meet my needs for where I wanted to find a house, the price range, and even some specifics I needed for a potential home. I was able to find my home quickly, and she did such an amazing job helping every step of the way. I will always recommend anyone to Libby since she was truly amazing!"
Jeremy C.
"Leisa Erickson and Jesse Kolchagov are now Compass! Same location, same depth of local and national Real Estate expertise. Exceptional attention to personalized support, A-Z, whether you are selling or buying. Recommend you use this pair for the best results, patience, and professionalism, on both the sale and purchase!"
"Leisa Erickson and Jesse Kolchagov are now Compass! Same location, same depth of local and national Real Estate expertise. Exceptional attention to personalized support, A-Z, whether you are selling or buying. Recommend you use this pair for the best results, patience, and professionalism, on both the sale and purchase!"
Kim L.

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